How guests and AI assistants find Saybrook Point Resort & Marina

Prepared by Ethan Hawkes · checked 30 October 2026 (6:24 pm ET) · PDF copy

What we checked

• Your home page, fetched signed out
• Your robots.txt, sitemap and llms.txt
• The structured data (JSON-LD) that search engines and AI assistants read from your home page
• Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

Your structured data points to your staging site

“"url":"https:\/\/stage.saybrook.com\/"”

Source: https://www.saybrook.com/, fetched 2026-10-30 18:24 ET

The block that tells search engines and AI assistants who you are names stage.saybrook.com (10 times in the home page code) instead of www.saybrook.com. Machines may treat the staging address as your official site.

Machines are not told you are a hotel

“"@type":"Organization","@id":"https:\/\/stage.saybrook.com\/#organization","name":"Saybrook Point Resort & Marina"”

Source: https://www.saybrook.com/, fetched 2026-10-30 18:24 ET

The home page describes a WebPage, a WebSite and an Organization, but no Hotel or Resort. Without that type there is no place for your address, rooms, check-in time or amenities, so assistants take those from booking sites.

Your "check availability" button image has no text alternative

“say-nav-check-availability.webp”

Source: https://www.saybrook.com/, fetched 2026-10-30 18:24 ET

The image tag has no alt attribute (19 of 79 content images on the home page have none). Screen-reader users, and some automated agents, may not be able to name the button that starts a booking.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

4 fixes, ranked

1. Change the site URL in your SEO plugin from stage.saybrook.com to www.saybrook.com.The schema is generated by Yoast; its site settings still carry the staging address.Web · 15 minutes
2. Add a Hotel (or Resort) block.Include name, address, telephone 860-395-2000, check-in/out times, amenities and the booking URL.Web · 45 minutes
3. Add alt text to the booking button and logo images.For example alt="Check availability" and alt="Saybrook Point Resort & Marina".Web · 15 minutes
4. Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry